Fighter brands are one of the oldest strategies in branding. In a classic response to low priced rivals an organization launches a cheaper brand to attack the threat head on and protect their premium priced offerings. Unlike flanker brands or traditional brands that are designed with a set of target consumers in mind, fighter brands are specifically created to combat a competitor that is threatening to steal market share away from a company’s main brand. Fighter brands are usually a classic re...
Published about 08-10-2009 | Rated 0
As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will illustrate why.
In 1983, with prime interest rates above 20 percent and unemployment rates approaching 11 percent, Jack Stack and a dozen colleagues saved their jobs by purchasing a small engine-remanufacturing factory from International Harvester. Thus was born Springfield ReManufacturing Corporation. It was a difficult birth.
"Our debt-to-equity ...
Published about 08-10-2009 | Rated 0
Now I know many of you speak to countless prospects and customers on a daily basis but how many of you really hear what they are saying. I also understand that listening to Mr. John Joe’s story about his terrible gout in 1963 just gets better after the tenth telling but don’t go glassy eyed and order a 12 inch versus a 15 inch widget. Many of us get in too big a hurry to get out the door or off the phone and assume that we have created the right “fit”. That’s fine and all if you sel...
Published about 07-10-2009 | Rated 0
I can`t remember ever seeing a flea circus-the classic sideshow event in which fleas are the performers-but I came across a fascinating article about how the fleas are trained.
Fleas can jump extraordinarily high, relative to their tiny size. Training fleas involves putting them into a small box or jar. Without a lid, the fleas could easily jump out, so the flea trainer puts a lid in place and waits.
Inside the container, the fleas jump up in order to escape. They hit the lid and fall back...
Submitted by Indra | Rated 0
They probably don’t. We’ve known for decades that “sales people lie.” I know you don’t (no one ever admits to it), but prospects THINK you do. And of course, we know prospects lie.
Seth Godin’s blog this weekend about Vague Claims was about the realtor who advertises “Top 10 Realtors In Nation.” He maintains, if you can’t be specific about something don’t claim it.
We say, “If you have to lie to get noticed, then don’t expect the rest of the sales relationship to be...
Published about 23-09-2009 | Rated 0
Master the most useful new features in Microsoft`s Internet Explorer 8
Internet Explorer 8, the latest update to Microsoft`s venerable Web browser, introduces several features intended to provide greater security and ease of use. New security settings in IE8 allow for more privacy, new add-ons allow quick access to Web-based information and services, and a new browsing mode changes the way you interact with your browser.
Some old features return in new form, too, such as toolbar customizat...
Published about 20-09-2009 | Rated 0
Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business.
There is also nothing more mind-numbing and action-halting than a list of 15 or more social-media and network logos lined up in the sidebar of an email or Web page. When presented with too many choices, most readers simply will not act.
If supporting every social network out there is too much, but integrating...
Published about 15-09-2009 | Rated 0
So much has been written about time management that you hardly have the time to read about it. There are numerous time management programs, processes and tools, and even with all this help, you still can`t manage time no matter how hard you try.
There are 24 hours in a day, 86,400 seconds ticking away second by second as you read this. You can`t save these seconds or store them up; when they are gone, they are gone! Never to be recovered. Never to be recycled and reused, and although you ...
Published about 12-09-2009 | Rated 0
It gives us an immense pleasure to inform you that as one of the leading Management Education Providers in the country, the ITM Group has launched its flagship Executive MBA Program in Hyderabad. The launch of the program is a strong demonstration of the Group’s Mission and commitment to promote quality management education.
ITM Executive Education Center enjoys an academic association with Southern New Hampshire University, based in the USA. The Programs conducted by...
Submitted by Prabhavathi | Rated 0
When ur commitment is deeper than the sea... & your Ambition is taller than the sky, then your future will be brighter than the Sun. I hope this massage help you....
Submitted by Manjunath | Rated 0