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For Genaraton Next, it`s study overseas, skills and travel
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For Genaraton Next, it`s study overseas, skills and travel
One would expect the average Indian youth to give top priority to making money.
However, the latest survey by India’s premier IT company TCS debunks this.
Study overseas, acquiring new skills, and travel have emerged as the most sought after career attributes for urban Indian students, says the study.
Tipped as the largest youth study in India, TCS’ Generation Web 2.0 survey reached out to 14,000 high school students in 12 cities to capture the pulse of the Indian youth with a focus on career ambitions and technology habits.
Young Indians aspire to be global citizens with 58 per cent of surveyed students showing interest in studying abroad with the US and UK as the destinations of choice. Places such as Singapore, Dubai and Canada also featured in the list owing to large immigrant Indian communities which meant proximity to relatives for some students.
Losing charm
Living overseas appears to hold no charm for nearly half those surveyed. Almost 49 per cent of those surveyed said they would like to come back to India for work. Much like Shah Rukh Khan in Swades, the respondents talked about how they want to gain skills and then return to ‘give back to India.’
Highlighting the importance of understanding the needs and wishes of the Indian youth, Mr S. Ramadorai, CEO and MD, TCS, said that “Nearly one out of 10 people on the planet are under 25 years old and living in India. Hence, what the Generation Next does, thinks and aspires for, gives insights to all those who aim to engage them.”
TCS plans to leverage the study (48 per cent prefer Indian IT companies to foreign MNCs as employers) in its recruitment efforts, especially in Tier-2 cities which have been a separate focus in the survey.
The TCS study also mapped technological awareness in the urban youth, with the majority aware of social networking sites such as Orkut and Facebook. Google continued to be the most preferred source of information.
Incidentally, the survey proved to be a small victory for print media as newspapers/ magazines beat TV as the second preferred source of information with 26 per cent and 25 per cent results respectively.
Source:
http://www.thehindubusinessline.com/2009/07/30/stories/2009073052100400.htm
However, the latest survey by India’s premier IT company TCS debunks this.
Study overseas, acquiring new skills, and travel have emerged as the most sought after career attributes for urban Indian students, says the study.
Tipped as the largest youth study in India, TCS’ Generation Web 2.0 survey reached out to 14,000 high school students in 12 cities to capture the pulse of the Indian youth with a focus on career ambitions and technology habits.
Young Indians aspire to be global citizens with 58 per cent of surveyed students showing interest in studying abroad with the US and UK as the destinations of choice. Places such as Singapore, Dubai and Canada also featured in the list owing to large immigrant Indian communities which meant proximity to relatives for some students.
Losing charm
Living overseas appears to hold no charm for nearly half those surveyed. Almost 49 per cent of those surveyed said they would like to come back to India for work. Much like Shah Rukh Khan in Swades, the respondents talked about how they want to gain skills and then return to ‘give back to India.’
Highlighting the importance of understanding the needs and wishes of the Indian youth, Mr S. Ramadorai, CEO and MD, TCS, said that “Nearly one out of 10 people on the planet are under 25 years old and living in India. Hence, what the Generation Next does, thinks and aspires for, gives insights to all those who aim to engage them.”
TCS plans to leverage the study (48 per cent prefer Indian IT companies to foreign MNCs as employers) in its recruitment efforts, especially in Tier-2 cities which have been a separate focus in the survey.
The TCS study also mapped technological awareness in the urban youth, with the majority aware of social networking sites such as Orkut and Facebook. Google continued to be the most preferred source of information.
Incidentally, the survey proved to be a small victory for print media as newspapers/ magazines beat TV as the second preferred source of information with 26 per cent and 25 per cent results respectively.
Source:
http://www.thehindubusinessline.com/2009/07/30/stories/2009073052100400.htm
