Web Taps!
First and foremost, a professional Web site with a consistent design and look with easy-to-read text will help attract and retain visitors. Although 63 percent of consumers and small business owners turn to the Internet first for information about local companies, and 82 percent use search engines to do so, only 44 percent of small businesses have a Web site and half spend less than 10 percent of their marketing budget online, according to research from WebVisible and Nielsen.
Virtually all your prospects will view your Web site before considering your product, and it will either help move them forward in the buying process or turn them away. So instead of considering your site an online brochure, think of it as a lead-generation funnel.
Presenting a clear explanation of what you do for customers means writing Web content that is compelling and informative. Keep text error free and focused on the customer to improve relevancy. Remember, visitors want to know "what`s in it for me?"
Site navigation should be easy, and contact information or contact links should be clearly visible from every page. Make it as easy as possible for potential prospects to know how to reach you at any point during a Web site visit. Additionally:
Source:
http://www.managesmarter.com/msg/content_display/marketing/e3i15bf1f059c25706068
