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Indian animation industry awaits brand licensing
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Indian animation industry awaits brand licensing
Brand Licensing conference scheduled to be held on November 29 will explore the scope of animation and character licensing industry in India.
UK-based Linguaphone Group Head of Marketing Sarah Cole, who would participate in the conference said: "We are looking at the Indian character licensing industry in a big way and have aggressive plans to expand into India, to harness the potential that India beholds for non-core licensing."
Similar sentiments were echoed by the organiser of the event, Franchise India Holdings President Gaurav Marya said: "The Indian animation industry is growing rapidly with about 300 animation companies employing 12,000 people and 3,000 freelancers."
Animation and character licensing industry in India has a bright prospect due its large population and the vast majority of Indias $75-100 million in retail sales, that is from licensed merchandise in childrens properties, industry experts say.
Licensing industry worldwide is estimated at $187 billion. Retail sales of licensed merchandise in the US and Canada in 2007 reached $71.25 billion and that in Western Europe has been estimated to be worth in excess of $26 billion.
Source:
http://www.business-standard.com/india/news/indian-animation-industry-awaits-bra
UK-based Linguaphone Group Head of Marketing Sarah Cole, who would participate in the conference said: "We are looking at the Indian character licensing industry in a big way and have aggressive plans to expand into India, to harness the potential that India beholds for non-core licensing."
Similar sentiments were echoed by the organiser of the event, Franchise India Holdings President Gaurav Marya said: "The Indian animation industry is growing rapidly with about 300 animation companies employing 12,000 people and 3,000 freelancers."
Animation and character licensing industry in India has a bright prospect due its large population and the vast majority of Indias $75-100 million in retail sales, that is from licensed merchandise in childrens properties, industry experts say.
Licensing industry worldwide is estimated at $187 billion. Retail sales of licensed merchandise in the US and Canada in 2007 reached $71.25 billion and that in Western Europe has been estimated to be worth in excess of $26 billion.
Source:
http://www.business-standard.com/india/news/indian-animation-industry-awaits-bra