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The global war for talent - keeping the best employees

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From many businesses all over the world many influential and concerned figures are voicing their opinions regarding the issue of talent shortage.

Initially this may seem difficult to believe as we have heard about high unemployment rates are still common in some countries and in areas of countries that have an overall good rate of employment. Looking behind the scenes we find that business life is changing and many new challenges face today`s employers.

Today it is not enough to be successful in the short term. Long-term sales success and revenue growth requires consistent, outstanding performance that is unique in the eyes of your customers. Today`s businesses have to be at least one step ahead their competitors. In other words you need to be better, faster and/or cheaper and offering high value to the customer.

What Do Google Do?
Google, for example, attracts employees successfully by boasting a stimulating working environment of some of the most talented engineers and business professionals from around the world, flexibility, free breakfast and lunch, body massage, "Thank god it´s Friday" days and opportunities to develop ideas and be creative. If the company`s image is brilliant, and happy existing employees are very satisfied, the recruitment process and staff retention will be much easier. "Word of mouth", initiated by existing happy employees helps to promote the positive employer image.

Many companies have already started using positive staff referees in the recruitment process and this positive work environment is enhanced `recommend-a-friend` schemes whereby existing employees earn referral fees by recommending friends and contacts for positions with their employer.

Besides improving their recruitment, companies need to rethink their retention strategies, such as competitive salaries, bonus packages, work-life-balance solutions, and training and promotion opportunities. Attracting your staff with individual packages for development and compensation, you can minimize attrition and guarantee stable high performance for your customers. However, the key to success lies in the combination of different Human Resources activities, which should be target and labour oriented to build up the talent-profit-circular flow: high potentials achieve outstanding performance and outstanding market performance attracts talents.

Source:
http://www.recruitmenttimes.co.uk/global_war_for_talent.php
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