News »Browse Articles » The Real Holy Grail of Professional Service Firm Marketing

Real Holy Grail

To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places: "Hire big-time rainmakers!"; "Acquire that hot boutique firm!"; "Revamp our website!"

All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness in an enterprise`s marketing and business-development efforts.

Narrowly Focused Initiatives Aren`t Working

Moreover, marketing and business-development leaders from small professional service firms (PSFs) and large global enterprises are increasingly taking it upon themselves to champion initiatives that they passionately believe will directly benefit the marketplace future of their firms.

Many narrowly focused initiatives to improve PSFs` and B2Bs` marketing and business-development results aren`t necessarily wrong, but they`re not working. To understand why, we have to take a step back to see the underlying problem. .......................................

Source:
http://www.marketingprofs.com/9/professional-service-firm-marketing-and-business

No Comments For This News

Post a link to something interesting from another site, or submit your own original writing for the JOSO community to read.