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What Does It Take to Be a Marketing Leader?

Views 1 Views    Comments 0 Comments    Share Share    Posted 02-11-2009  

Thy Art ..Dictasion..

I always smile when I hear someone, particularly in a high-technology industry, talk about their "staff," because smart leaders always work through complex webs of relationships. They don`t simply give orders; instead, they listen, think, communicate, and develop meaningful relationships.

While managers generally are more concerned with hierarchy, effective leaders think more about dependencies, relationships, and networks—not simply formal authority and management. A more educated, empowered, and knowledgeable workforce understands this, and demands and even respects top-quality leadership. People recognize change cannot be managed without the right leadership, and more change demands more leadership.

Trust and Competence

The importance of establishing a trust-based culture, especially across the marketing organization, cannot be overstated. While most good salespeople are hunters—individualists who prefer to be left alone unless someone can help them achieve their personal objectives—marketing professionals often are people pleasers who enjoy being part of communities. Because trust is important to marketing professionals, they should be given a clear vision, enabled with the tools needed to accomplish the objectives, and supported to facilitate their success.

In fact, all healthy business relationships require trust and competence. They are the prerequisites for taking risks and achieving greater successes with your team. Mistakes most often occur when people lack time or knowledge, factors that can be overcome by an effective leader who is in constant communication with the team.

Source:
http://www.managesmarter.com/msg/content_display/marketing/e3i24573f225230a2e285
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